iSignage powers Sephora's MENA Retail Outlets
Standing at any Sephora store entrance, you are taken by the a large LED video wall playing beautiful high-definition waterfall animation. Upon entering the store, there’s more digital signage eye-candy complimenting the setup and flagging the makeup. Anyone who has ever shopped at a Sephora store knows that their brand image is centered around beauty and attractiveness. To match and enhance that, Sephora chose iSignage to drive content across its digital signage network in their Middle Eastern retail outlets.
Sephora is a leading beauty-retail concept featuring an open-sell environment that offers customers a range of beauty product categories in addition to Sephora’s own private label. To match and enhance the luxurious feel of their branding, a unique combination of screens and displays is installed across multiple stores throughout the UAE, Saudi Arabia, and Qatar.
Sephora wanted to enhance their digital presence and intensify their marketing across stores in the Middle East. To keep in line with Sephora’s high-end aesthetic standards, a team of designers and proAV specialists created a comprehensive digital content management strategy for convenient display of updated media across the different digital sections, and iSignage powered the screens.
A total of 61 LCD and LED displays
3×4 mosaic video wall